University of Florida | College of Journalism and Comunications

Center for Media Innovation and Research

Center for Media Innovation and Research

Our Mission

At the Center for Media Innovation and Research we are developing tomorrow’s journalism and communication forms. We are working to create new ways of telling the stories that journalists tell, to develop new ways of disseminating strategic communications and to research the effectiveness of both.

Over the next couple of years, this site will push the limits of digital media, providing an outlet for student and faculty projects that tell stories in new ways. Projects will utilize text, real-time and edited video, podcasts, mash-ups and other types of Web-based data-integration applications, mobile media, 3-D imagery and virtual worlds, animation and graphics. Web content will be archival, immediate, fully interactive, community-based and global.

The digital labs will serve as a nucleus of innovation and collaboration. The Web site will provide a medium for research. And the consortium participants will conduct and discuss research on digital topics related to online journalism, online advertising, political communication, public-health education, public-interest communications and social-change messaging, among other areas.

From the Dean

The digital labs will serve as a nucleus of innovation and collaboration. The Web site will provide a medium for research. And the consortium participants will conduct and discuss research on digital topics related to online journalism, online advertising, political communication, public-health education, public-interest communications and social-change messaging, among other areas.

John Wright

From the Director

We are committed to offering all of our work to others either open source or via Creative Commons licensing. We want to collaborate with other institutions and the industry at large. We want to collaborate with you.

David Carlson

The 21st Century Newsroom and Laboratory

We opened this fully convergent, multi-platform newsroom that will provide advanced training for students in online journalism on Sept. 24, 2010. Video of the event. Webcams coming soon.

Digital Laboratory for Strategic Communications

This lab will allow advertising and public relations students to learn and experiment with new methods of preparing cross-platform content.

A think-tank consortium for digital media

The consortium of faculty members, professionals, and graduate and advanced undergraduate students will integrate the College’s professional and research missions.

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